5,000 applications vs 1. Which generates more revenue?




Let’s start from the beginning.

When I first started creating applications there were only about 80,000 apps out there competing against each other.

There’s now over 1,000,000 apps and it’s become seriously difficult to generate awareness for applications; even truly brilliant ones.

It was this understanding which led us to an idea;

We believe it’s easier to make 5,000 apps which make $1 a day as opposed to 1 application that makes $5,000 per day.

We started with two applications when we as founders were a lot younger and at the time we enjoyed some modest success with a couple of entertainment based applications which were pushed out as a test.

The revenue that we generated was extraordinary and our applications continued to provide what seemed to us as an inflated level of income.

They were all relatively slow to pick up speed, but we soon found some marketing tactics which gave us a good return on investment.

The first weekend, we made £5,000…

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Growth Hacking Notes

Entrepreneurs, marketers and developers all work hard to create products they are naturally very passionate about, but from my experience meeting people all over the world in business, there is one problem in particular that has synergy between these types of people. Early stage validation.

Validation is something I believe many people fail to do. It’s a sad fact that many businesses are failing not because they are badly planned or a recipe for failure, but rather they don’t build a foundation that will enable them to succeed.

I genuinely believe whilst there has never been an easier time to start a business, there’s never been a more difficult time to grow one.

Based on those thoughts, through this article I wanted to highlight the techniques I have used to validate concepts I have been involved with over my career. These techniques are generally thought of as ‘growth hacking’.

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